Louisiana Medicaid has launched a virtual assistant on its webpages to answer frequently asked questions from the public. The virtual assistant, MARC, is short for Medicaid Automated Response Chatbot. It allows users to type in Medicaid-related questions or choose from a list of topics and responses related to their question. Users can choose to interact with MARC in English, Spanish or Vietnamese. MARC is available 24 hours a day, seven days a week on Medicaid.la.gov, Healthy.la.gov, and Medicaid’s provider and plan resources site. If MARC is unable to answer a question, it will offer the user other resources, including contacting Medicaid’s customer service hotline at 1-888-342-6207. MARC was a collaborative effort among the Louisiana Department of Health, Google, and Quantiphi.