The purpose of this RFP is to solicit proposals from qualified proposers to enable Louisiana’s WIC Program to continue providing breastfeeding peer counseling while utilizing the Food and Nutrition Services (FNS) model for successful peer counseling and state established protocols/policies, which will result in an increase in breastfeeding initiation and duration rates. A contract is necessary to support the management staff of the Louisiana WIC Program and the Loving Support Breastfeeding Peer Counseling Program, both of which are 100% federally-funded programs administered by the US Department of Agriculture (USDA). WIC provides nutrition education, breastfeeding support, nutritional provisions and referrals to pregnant and post-partum women, infants up to age one, and children to age five who are eligible for WIC services.